UnionDigital Bank Launches “Kaya Mo” Movement to Drive Real Financial Inclusion for Unbanked Filipinos
UnionDigital Bank (UD), the digital banking subsidiary of Union Bank of the Philippines, has officially launched the Kaya Mo Movement, designed to break barriers to financial inclusion and empower every Filipino to believe in their financial potential. Rooted in empathy, scale, and sustainability, Kaya Mo is UD’s commitment to reimagining banking for the 37.6 million Filipino adults who remain unbanked. The movement aims to make digital banking intuitive, accessible, and empowering—especially for first-time users among sari-sari storeowners, ride-sharing drivers, daily wage earners, and informal workers. The movement was launched during a recent event which brought together UD’s ecosystem partners, digital inclusion advocates, fintech leaders, and grassroots community representatives. Attendees heard compelling stories from microentrepreneurs whose experiences reflect the everyday financial challenges faced by underserved Filipinos—highlighting the real-world relevance of UD’s missio
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