A culture of innovation fuels business resilience and economic recovery in the Philippines
88% of business decision-makers in the Philippines say innovation is a ‘must’, not just good-to-have; they see the ability to innovate as vital to performance and resilience, according to a new Microsoft-IDC study Since COVID-19, Philippines organizations have matured in the culture of innovation by 4%, increasing their ability to innovate; 56% of these organizations now find innovation easy The share of adopters (stage 3 in appendix) that have a culture of innovation in the Philippines, rose by 5 percentage points during the pandemic 82% of organizations in the Philippines are accelerating the pace of digitalization in response to the crisis As Philippines and Asia Pacific continue to deal with disruptions resulting from the pandemic, 88% of business decision-makers in the Philippines say that innovation is now a ‘must’ for them to respond quickly to market challenges and opportunities and ensure business resilience. This is more than average for all organizations in the regio
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