nubia Accelerates PH Expansion with Wider Retail Footprint, Higher 2026 Investment, and Strong E-Commerce Growth
nubia is reinforcing its long-term commitment to the Philippine market through sustained retail expansion across Mega Manila, supported by a rapidly growing nationwide footprint, increased retail investment, and continued e-commerce momentum. Following its initial retail push in 2024, which marked the opening of its first concept stores and kiosks in select SM malls, nubia accelerated its expansion in 2025 with new locations at SM City Sta. Mesa, SM City Sucat, and SM City Fairview. These sites serve as strategic access points to some of the most densely populated residential and commercial corridors in Metro Manila. This year, nubia confirmed that its retail expansion budget is 15% higher than in 2025, with additional investments planned should performance continue to exceed targets. This sustained commitment is complemented by strong e-commerce performance across TikTok Shop, Shopee, and Lazada, reinforcing the brand’s omnichannel growth strategy. “The Philippines remains a key gr
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