Cebuana Lhuillier’s DRF 2025 Discusses “Big Wave”; Calls for Unified Action Toward a #ResilientPilipinas
Cebuana Lhuillier Foundation, Inc. (CLFI), the corporate social responsibility arm of Cebuana Lhuillier, once again brought disaster preparedness to the forefront through the Disaster Resilience Forum (DRF) 2025. With the theme “#ResilientPilipinas, #LahatHandaAtLigtas: A Vision Forged by Action, Fueled by Collaboration,” this year’s forum served as a national platform to elevate awareness, shape policy dialogue, and mobilize collective action for a more resilient Philippines. The introduction of the “Big Wave” framework is CLFI’s bold move to spotlight emerging threats such as storm surges, sea-level rise, and Manila Trench tsunamis. These hazards, often overshadowed by the “Big One,” now demand equal urgency and coordinated response. Through this initiative, CLFI reaffirmed its commitment to empowering communities and driving proactive preparedness. At the helm of this advocacy is Jean Henri Lhuillier, President and CEO of Cebuana Lhuillier, emphasized the critical role of barangay
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