Shopee Launches 2025 Tatak Pinoy MSME Training Roadshow to Boost MSME Growth Through E-Commerce Nationwide
Shopee, the leading e-commerce platform in Southeast Asia, Taiwan, and Brazil, has launched the 2025 Tatak Pinoy MSME Training Roadshow, a nationwide initiative designed to help more Filipino MSMEs succeed online. Launched in partnership with local government units (LGUs) and national agencies, the multi-city roadshow kicks off today in Mandaluyong. The first 10 stops will be completed by December 2025, expanding Shopee’s decade-long support for local business growth through e-commerce. Now in its fifth year, Shopee’s Tatak Pinoy initiative has grown from a campaign celebrating Filipino sellers and products into a comprehensive program focused on long-term MSME development. For example, through Tatak Pinoy International, Shopee has supported nearly 200,000 local sellers and enabled the sale of over 22 million Filipino-made products overseas. “Since day one, we’ve been committed to helping Filipino MSMEs succeed through technology. Over the past decade, we’ve seen how digitalization
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