Powerhouse Tools Wins Bronze at NEXT Awards Philippines 2025, Caps Strong Year of Marketing Recognition
Powerhouse Tools, a brand of Hap Suy Hardware Co., Inc., won Bronze in the Most Innovative Digital Marketing Campaign category at the NEXT Awards Philippines 2025, held by MARKETECH APAC. The recognition was awarded to the brand's "Kwentong Powerhouse" campaign, which spotlights authentic stories from the Ka-Powerhouse community—real users whose work reflects Powerhouse Tools' reach across the Philippine market. Launched to shift the brand's focus from performance specifications to the people behind the tools, "Kwentong Powerhouse" spotlighted authentic user stories that demonstrate how Powerhouse Tools supports work across diverse trades and livelihoods in the Philippines. The campaign featured Ms. Guia Bustos, owner of TATY Manila, who teaches children hands-on building skills and sparks creativity through proper guidance and tools; Mr. Denis Fernandez, a scrap metal artist who transforms discarded steel into functional art, proving that beauty can emerge from waste; and Mr. Marjo L
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